Tips on writing a recruitment advertisement

Writing a recruitment advertisement

How to write an effective recruitment advertisement to ensure you attract the right calibre of applicants you desire?

A recruitment advertisement is a company’s marketing tool and should be written with the aim of attracting the right candidate for the job.

Below are some tips on how to write a good job advertisement:

Knowing the job title is not enough. Be sure you know what are the role involves. The better you understand the role, the clearer your ad will be.

Imaging the sort of person you want for the job, see how the person can fit into the existing team. Write them down in point form and elaborate in your ad.

State the skill and knowledge required clearly in point form.

Job ads normally state the number of years experience is required for the position. Instead try using specific type of experience you want here together with the number of years. e.g. ‘3 years experience in sales and marketing with proven track record of exceeding sales target by more than 20% per annum’ or ‘2 years experience in handling high net worth client’.

What kind of experience must applicants have?

What skills and knowledge am I looking for?

Who is my ideal candidate?

What exactly is the job?

What response do I want to get from the ad?

The more specific your requirement list, the fewer, better targeted, responses you are likely to receive. When drafting a job ad for the post of a senior management position try to be more specific in your requirement as oppose to a junior position.

How can I make the ad stand out?

Put in a company’s description to attract applicant.

Have I made the job look attractive?

Give indication on remuneration and what are the benefits that the successful applicant can look forward to.

How do you reflect the personality of the company?

A recruitment ad is a marketing opportunity, so it is a good idea to reflect the company’s brand values and image in your layout.

What facts must I include?

You should include: the name and address of your company with a brief description of the nature of the business; the job title of the position being advertised and a summary of responsibilities; special requirements; closing date for applications; and details on how to reply, and to whom.

Courtesy of Jobsnet.asia – Singapore's interactive jobs website for job seekers and recruiters To go back to Jobsnet.asia – Singapore’s leading recruitment portal click here